RTB International: Are They the Future of Real Time Bidding?
As the Real Time Bidding platform for online display advertising becomes the platform of choice, more and more companies are getting in the game of providing services to both buyers and sellers. In this environment will one provider rise to the top of the Real Time Bidding service provider heap? Is RTB International that company? Real Time Bidding (RTB) as an industry is estimated to bring in at least – at least four billion dollars this calendar year. Yet most people have never heard of RTB (Real Time Bidding), as only 4 in every 1000 companies use this platform for online advertising. However, the number of users is increasing every day as RTB is the fastest growing piece of the digital advertising pie. It is projected to bring in twenty billion dollars by 2017. So just what is this Real Time Bidding that is taking the industry by storm? RTB can do what older more traditional platforms for display, banner and traditional ads cannot do. Real Time Bidding allows for dat