Brands in social networks. How to work with viral communities.
With the advent of social networks, famous names and brands no longer belong to themselves. Promoting the brand in social networks, companies should keep pace with the times and not only discuss and deal with the negative but constantly keep checking all information about the brand. For example, fans of anime and comics or on-line games, track the outputs of new episodes of favorite anime or updates of the new online game. They began to join in groups of interests. Connecting to a similar circle, the user has access to thematic forums, discussions of news, rumors, gossip, merits and, more importantly, objective shortcomings of brand products. Today there are thousands of such communities. They exist both on the basis of known social networks, and separately. Many social networks focus on communities. If you compare different social networks, then Facebook is the leader that passed over 1 billion monthly active users. This platform is using for sharing social status, o