RTB International: Are They the Future of Real Time Bidding?

As the Real Time Bidding platform for online display advertising becomes the platform of choice, more and more companies are getting in the game of providing services to both buyers and sellers. In this environment will one provider rise to the top of the Real Time Bidding service provider heap? Is RTB International that company?



Real Time Bidding (RTB) as an industry is estimated to bring in at least – at least four billion dollars this calendar year. Yet most people have never heard of RTB (Real Time Bidding), as only 4 in every 1000 companies use this platform for online advertising. However, the number of users is increasing every day as RTB is the fastest growing piece of the digital advertising pie. It is projected to bring in twenty billion dollars by 2017.

So just what is this Real Time Bidding that is taking the industry by storm? RTB can do what older more traditional platforms for display, banner and traditional ads cannot do. Real Time Bidding allows for data collection regarding the habits of your customers and potential customers. Then in real time you can bid on the placement of ads to specific customer groups. If you win the bid, your ad is placed immediately. RTB is so popular because your analytics determines the timeframe and customer group to advertise to. When you buy the ad you then have your ad placed right in front of your potential customers just when they are online and available to buy.

This is why RTB is so popular and why companies like RTB International have come into play. Individual customer groups can be targeted by RTB International including:

·         Context – those who are looking at specific subjects online
·         Site – those who are visiting specific sites at that moment
·         GEO – by geography to the level of the zip code. World Wide

·     Audience – specific characteristics of the audience such as all the white, single men who have season tickets to the Green Bay Packers

ReTargeting Your Audience

One of the biggest advantages that RTB International is offering you the ability to re-target previous audiences who either did or did not buy from your ad the first time. For the first time ever you are able to retarget your audience for pennies on the dollar. However if you are totally inexperienced in this sector than you can also look for digital advertising companies.

If you targeted plastic surgeons last time, then RTB International will assist you in retargeting them but increasingly drilling down the specifications until you are targeting plastic surgeons that made over $100, 0000 last year doing facial procedures in west Texas. RTB International is more than capable of doing this as they are the top company for precision audience targeting.

RTB International Expertise

RTB International is also known for data collection and testing. Because of this they are able to help you to fine tune any campaign you might be running. They help you to target, retarget, capture, recapture and convert leads and potential customers. Their expertise in conversion precedes their Real Time Bidding experience so when you put it all together RTB International is the one company that can excel in every aspect of the service the RTB platform affords you.

Looking for a great ROI (Return on Investment) through the use of Real Time Bidding and looking to grab a piece of the $4 billion that will be made in the industry this year? If this is what you are about then give RTB International a call. They are here to help you implement your RTB platform.

Conclusion

You have a lot of choices in the RTB world and due to its profitability there will be even more companies entering the market in the coming years. Don’t get fooled by the upstarts. Go where you know the expertise exists and has since the beginning of the RTB craze.

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